The Armoire returns to Chennai with the milestone 10th edition of its much-loved pop-up, The Festive Edit. This one-day shopping experience brings together over 50 designers from across India, featuring a mix of Indian, Indo-western, and contemporary western wear — perfectly timed for the upcoming festive and wedding season. Stitch Stories, OFrida, Isha Sawhney, Studio Radical and Sajeda Lehry are participating for the first time.
Shoppers can expect a thoughtfully curated selection from labels such as Drawn, Tasuvure, Elemente, and Chhavvi Aggarwal, alongside returning favourites including NEH, Mohammed Mazhar, Tasha, Prisho, Pleats by Aruni, and Anaash. All collections are priced under ₹30,000, with many exclusive, never-seen-before pieces on offer.
Early visitors can make the most of the VIP Hour from 10:30 am to 11:30 am, with up to 20% off across most brands. The first 50 shoppers who spend ₹30,000 or more will gain access to a private VIP Lounge featuring a nail bar by Fingertips Salon, complimentary make-up sessions by Ruby’s Organics, bespoke leather keepsakes from Nibs & Tools, and a personalised consultation with Fitchef by Shitija. For those shopping with children, a dedicated play area — hosted in partnership with The Learning Court — will ensure a relaxed and enjoyable visit for parents.
@Hyatt Regency, Teynampet. August 12, 10:30 am to 7:30 pm. Entry is free. For details, call 98849 60336
Published – August 09, 2025 11:48 am IST
