There is something about Jaipur that stays with you — the warmth of its sandstone facades, the rhythm of its craftspeople at work, the regal hush of its palaces. It is this sense of history that the city-based jewellery brand Tribe Amrapali and The Palace Atelier have channelled into a jewellery collection that celebrates Jaipur’s royal legacy through a contemporary lens.
The Palace Atelier, led by Gauravi Kumari — from the erstwhile ruling family of Jaipur — is a concept store started in 2024 that blends traditional crafts with modern design. “There have been integrations and collaborations I’ve done with other brands,” says Gauravi, “but this feels particularly special because it carries cultural and historical context and sparks conversation. My great-grandfather, Man Singh always intended for Jaipur to be a cultural capital — a city of the arts — and that spirit, I feel, had waned for a while. What we’re doing now, in our own small way, is reviving that purpose.”
History as a guiding force
At the heart of the collection lies the Pachranga flag (which still flutters above Chandra Mahal at the City Palace) — the five-coloured royal emblem of the Kachwaha dynasty, first adopted by Raja Man Singh I in 1585 after his victory in Kabul. The flag’s stripes of red, white, yellow, green, and blue, representing earth, air, water, fire, and space, are woven into the conceptual fabric of the line. The designers avoid a literal translation, instead interpreting its vitality through colour, form, and rhythm — an aesthetic equilibrium that runs across the necklaces, earrings, bracelets, and rings.
Pieces from the collection
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Special arrangement
For Gauravi, the Pachranga collection is as much about storytelling as it is about design. “It takes a bit of history that’s been part of the palace for generations and gives it a modern spin,” she explains. “Even if someone discovers the colours of the flag through a pendant or a pair of earrings, it invites curiosity. It starts a conversation. And that, to me, is what matters — that Jaipur remains at the heart of it all.”
Tribe Amrapali, meanwhile, brings its own sensibility — youthful, experimental, and accessible. “Both Tribe Amrapali and The Palace Atelier are Jaipur-first brands,” says Akanksha Arora, CEO, Tribe Amrapali. “So we wanted to take something deeply emblematic of the city — the Pachranga flag — and reinterpret it in a way that feels playful and rooted in artistry, without tipping into gimmickry. It’s about giving something symbolic a contemporary spin, for men and women across the spectrum.”
From the men’s collection
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Special arrangement
The collection also draws from the royal insignias and architectural motifs of the City Palace — the arches, lotuses, and sun emblems — all rendered through traditional craftsmanship: hand engraving, repoussé-style detailing, intricate stone setting, enamelling, and even threadwork. Each piece feels refreshingly unpretentious — jewellery that does not need an occasion to be worn.
Stylistically, the pieces are designed for layering — sun pendants paired with charms, cuff bracelets stacked with fine chains, and details set with semi-precious stones, pearls, and gold accents — combinations that allow the wearer to express themselves with ease. It is easy to imagine these pieces dressing up a white shirt and denim as effortlessly as they complement the Pachranga sari or the pleated Pachranga skirt from the apparel line.
The men’s line, too, takes a measured approach. Think pendants strung on leather cords, bracelets with subtle detailing, and buttons featuring the Pachranga insignia. “Men in Jaipur love their bandhgalas,” Akanksha adds with a laugh, “and we wanted the men’s jewellery to feel just as effortless — something that could dress up their look without being loud.”
The pieces neither pander to nostalgia nor chase modernity for its own sake. Instead, it occupies that elegant in-between — where lineage meets lifestyle. There are moments when certain motifs edge toward the familiar, but the restraint in design lends the collection a quiet confidence.
For Gauravi, that is the real purpose of the collaboration. “I want people, especially those who visit Jaipur and know very little about its past, to see that history continues to guide what we do,” she says. “Through jewellery, through design, through conversation. Even if the jewellery feels light and fuss-free, it still sparks curiosity about what the colours symbolise or where they come from. If it gets someone to ask a question, it’s already done its job.”
Pieces from the collection go up to ₹19,500
Published – November 01, 2025 12:08 pm IST
