Close Menu
saiphnews.comsaiphnews.com

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    County Emergency Official Says He Was Ill and Sleeping as Texas Floods Hit

    August 1, 2025

    Hungarian Grand Prix: Lando Norris heads first practice

    August 1, 2025

    Staffordshire Police chief suspended while conduct investigated

    August 1, 2025
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram
    saiphnews.comsaiphnews.com
    Friday, August 1
    • Home
    • Finance
    • Sports
    • Health

      Fuel Your Workout: 15 Powerful Fitness Motivation Quotes to Keep You Going

      May 15, 2025

      Sizzle Away the Pounds: The Ultimate Guide to Fat-Burning Workouts

      May 14, 2025

      Kickstart Your Fitness Journey: The Ultimate Beginner Workout Guide

      April 30, 2025

      Get Fit Anytime, Anywhere: The Top 10 Fitness Apps You Need to Download Now

      April 30, 2025

      Unlocking Wellness: 10 Essential Habits for a Healthier Life

      April 22, 2025
    • Media & Culture
      1. World
      2. Politics
      3. Health
      4. View All

      Staffordshire Police chief suspended while conduct investigated

      August 1, 2025

      Family’s tribute to Birmingham siblings who drowned in Spain

      August 1, 2025

      New hope for access to Ian Brady’s briefcases

      August 1, 2025

      Ten men from Bradford arrested over child sex abuse in 1990s

      August 1, 2025

      County Emergency Official Says He Was Ill and Sleeping as Texas Floods Hit

      August 1, 2025

      Hungarian Grand Prix: Lando Norris heads first practice

      August 1, 2025

      Missing Belfast man found alive, family say

      August 1, 2025

      Chancellor Rachel Reeves dodges wealth tax calls from predecessor | Politics News

      August 1, 2025

      Fuel Your Workout: 15 Powerful Fitness Motivation Quotes to Keep You Going

      May 15, 2025

      Sizzle Away the Pounds: The Ultimate Guide to Fat-Burning Workouts

      May 14, 2025

      Kickstart Your Fitness Journey: The Ultimate Beginner Workout Guide

      April 30, 2025

      Get Fit Anytime, Anywhere: The Top 10 Fitness Apps You Need to Download Now

      April 30, 2025

      India’s Cultural Mosaic: A Deep Dive into the Rich Tapestry of Traditions and Modernity

      May 23, 2025

      India-Focused Headlines

      May 22, 2025

      Tradition Meets Technology: How Modern India is Redefining Ancient Rituals

      May 15, 2025

      Global Canvas: Exploring the Latest Trends in International Art Exhibitions

      May 15, 2025
    • National
    • Politics
    • Tech
    • Contact us
    saiphnews.comsaiphnews.com
    Home » Fashion designer Deepika Govind talks about her latest sustainable collection and her journey into the world of fashion
    Uncategorized

    Fashion designer Deepika Govind talks about her latest sustainable collection and her journey into the world of fashion

    saiphnewsBy saiphnewsApril 17, 2025No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Fashion designer Deepika Govind says her entry into the world of fashion was quite accidental. “I never planned it. I did my Masters in Economics, and wanted to join the civil services. It was while preparing for the civils that I heard about a design contest being held by the National Institute of Technology (NIFT), Bangalore.” 

    The Bengaluru-based designer recently came up with the collection Fragile Flyers, whichcelebrates the delicate beauty of sustainable fabrics through bold threadwork embroidery.

    Crafted from fabrics woven in association with TENCEL™ Luxe, the biodegradable fibre is derived from sustainably sourced wood pulp. “The fragility of the fabric inspired me to keep the colours natural. A delicate, fairy-like look resonates throughout the collection.”

    Saris are the centerpiece of her collection with feminine flouncy tops and blouses that can be paired with high-waisted, wide-leg trousers. Like all her collections, Deepika blends sustainability with Indian craftsmanship to create pieces that are timeless and yet exude modernity.

    One stitch at a time

    “I used to do a lot of stitching and tailoring — my mother had made sure I learnt these skills as a girl. On a whim, I participated in the contest and fell in love with it.”  

    Deepika Govind

    Deepika Govind
    | Photo Credit:
    Special Arrangement

    For the contest, Deepika created a collection inspired by Mesopotamian culture, “The whole process was beautiful and interesting; learning about that culture, their process of design, the motifs. It was also quite a humbling experience — when you meet the weavers and tailors, you learn about the amount of work that goes into creating a collection.”

    Participating in the contest made her realise how designing was her calling. “As a young girl I used to enjoy making outfits and jewellery for my friends. I always had that innovative spirit, so it came naturally to me.”

    Ever since she started out, Deepika fell in love with Indian craftsmanship and weaving techniques, which clearly reflects in her collections. “My tryst with handloom began in 1999, as I watched a weaver use a double treadle loom, creating layered fabrics with checks. Dyeing it right there in pure indigo and working with an artiste to create hand-painted kalamkari, was the start of my passion for weaving.”

    Deepika has since experimented with different Indian fabrics and patterns. “The 2000s brought the excitement of working with Khadi blended with another natural fibre called Tencel, to create a cosmopolitan fabric which was later showcased at the 2001 Lakme Fashion Week.”

    From Deepika Govind’s sustainable fashion collection

    From Deepika Govind’s sustainable fashion collection
    | Photo Credit:
    Special Arrangement

    Her 2012 Lakme Fashion Week collection, titled Pop Patola,was a monumental one. Patola is a double ikat handwoven textile that originates from Patan, a city in Gujarat. “It was such an astounding experience, I even travelled to interior Gujarat at that time and a lot of my work was inspired by the intricate jali darwazas (latticework windows).”

    Deepika has been a huge advocate for sustainability; for her 2011 collection titled Eri the Peace Silk: A Traveller’s Collection, she used softened coarse Eri silk, an eco-fibre where the silkworm is not killed, to create a line of stoles, shawls and saris.

    Stories from the ground

    While her collections reflect Indian craftsmanship, Deepika believes there is always a story behind her collections, stories that are nothing less than adventures. “When I went see the Muga silk cocoon farms and weaving centres in Udalguri, a small district in Assam, I was shocked to find myself in a farm where ULFA members had just surrendered and plans for their rehabilitation were being discussed by the officials.”

    “Another time, I was visiting Eri weaving centres in Kokrajar, Bodoland. We were on our way to Kokrajhar when rebel groups stopped the train we were on, and everyone had to walk to find alternate transport.”

    From Deepika Govind’s sustainable fashion collection

    From Deepika Govind’s sustainable fashion collection
    | Photo Credit:
    Special Arrangement

    While some incidents can be unnerving, Deepika has delightful ones too. “I enjoy my trips to Gujarat where I can travel even as late as 12pm. I stayed at my weavers’ homes while creating the Pop Patola collection and have been a part of their functions.”

    However, many traditional practices are fading into obscurity, with the influx of modernisation. While there has been some revival in recent times, numerous crafts are on the brink of extinction. “In some families, the next generation don’t want to take up this traditional work; they would rather work blue collar jobs than take up this craft as they feel there is a lack of respect and income in this line of work,” says Deepika.

    Despite the poor press, one piece of advice she gives aspiring designers is, “Believe in your creativity. You must remember there is a market for every creative expression — identify these markets and pursue them persistently.”

    From Deepika Govind’s sustainable fashion collection

    From Deepika Govind’s sustainable fashion collection
    | Photo Credit:
    Special Arrangement

    Published – January 07, 2025 12:31 pm IST


    Share this:

    • Click to share on Facebook (Opens in new window) Facebook
    • Click to share on X (Opens in new window) X

    Like this:

    Like Loading...
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    saiphnews
    • Website

    Related Posts

    Weftscapes Contemporary Jamdani Exhibition in Bengaluru

    July 31, 2025

    Hyderabad’s new organic store champions sustainable living

    July 31, 2025

    Varshne B’s Chennai brand Crcle champions eco fabrics, textile waste

    July 31, 2025
    Leave A Reply Cancel Reply

    Our Picks
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss

    County Emergency Official Says He Was Ill and Sleeping as Texas Floods Hit

    World August 1, 2025

    At a hearing in hard-hit Kerr County, an emergency management coordinator for the first time…

    Share this:

    • Click to share on Facebook (Opens in new window) Facebook
    • Click to share on X (Opens in new window) X

    Like this:

    Like Loading...

    Hungarian Grand Prix: Lando Norris heads first practice

    August 1, 2025

    Staffordshire Police chief suspended while conduct investigated

    August 1, 2025

    Missing Belfast man found alive, family say

    August 1, 2025

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Our Mission
    Our Mission

    At Saiph News, we are dedicated to delivering the latest updates from across the globe, with a strong focus on National News, International Affairs, Health, Politics, Stock Market Trends, and more. Our mission is to keep our readers informed, engaged, and empowered with factual reporting and insightful analysis.

    Email Us: saiphtech247@gmail.com

    Our Picks
    Subscribe Us For Latest Updates
    Please enable JavaScript in your browser to complete this form.
    Loading
    Facebook X (Twitter) Instagram Pinterest
    • Home
    • Privacy Policy
    • About us
    • Contact us
    • Terms & Conditions
    © 2025 Saiph News. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.

    %d