India’s first Test match against England at Headingley in July 2025 has set new streaming records on JioHotstar, reaching 89.1 million viewers and accumulating 13.7 billion minutes of watch time. The match, which marked the beginning of India’s five-match Test series under new captain Shubman Gill, represents the start of the WTC 2025-27 cycle for both teams.The second Test of the series is scheduled to begin on July 2 in Birmingham, with four matches remaining in the series that is expected to set new digital sports consumption records.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!The ICC World Test Championship Final 2025 between South Africa and Australia also achieved significant viewership milestones. The match, which saw South Africa secure their first ICC title, became the most-watched Non-India Test match on linear TV with 2.95 billion minutes of watch time and reached 47 million viewers.On JioHotstar, the WTC Final 2025 reached 41.4 million viewers, setting a new record for a Non-India Test match on the platform. This viewership surpassed the previous record set by the India vs Australia WTC Final in 2023.The new era of Indian cricket under Shubman Gill’s leadership, combined with a revitalised approach to Test cricket, has demonstrated strong viewer engagement across digital platforms. The remaining matches in the series against England are positioned to potentially set additional streaming records.
The statistics for the article are sourced from BARC, using metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.
