The ICC Champions Trophy 2025, hosted in Pakistan and UAE, has achieved unprecedented viewership with 368 billion global viewing minutes, marking a 19% increase from the 2017 tournament. The event, which saw India defeat New Zealand in the final in Dubai, became the most-watched Champions Trophy match in history, with the final drawing 65.3 billion live viewing minutes globally.The tournament set a new record with 308 million global viewing minutes per over, the highest for any ICC event. The final match viewership surpassed the 2017 final by 52.1% and became the third most-watched ICC match of all time globally.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!In India, the final ranked as the third most-watched ICC match ever, following only the India vs New Zealand semi-final and India vs Australia final from the ICC ODI World Cup 2023.The coverage in India through the JioStar network spanned 29 channels and nine languages, featuring Indian Sign Language feed and Audio Descriptive Commentary. The tournament achieved the highest proportion of digital viewership for any ICC tournament in India, with the vertical MaxView feed enhancing mobile viewing experience.Australia witnessed its highest Champions Trophy viewership, with overall viewing hours increasing by 65% compared to 2017. Amazon Prime Video, which introduced Hindi language coverage, recorded its highest viewership for any ICC event on the platform.The United States market showed significant growth with a 38% increase in watch time despite unfavourable match timings. Pakistan, despite not retaining their title, saw viewing hours rise by 24% compared to their victorious 2017 campaign.
“We are delighted to share that the ICC Champions Trophy 2025 has achieved record-breaking global viewership, making it the most-watched edition of the tournament to date. These remarkable numbers reflect the growing global appeal of the game and the strength of our partnerships,” said ICC Chairman Jay Shah in a media release.“We are especially grateful for the continued innovation and investment by the JioStar network in India, which delivered live coverage across 29 unique broadcast feeds in nine languages, an effort that played a significant role in reaching new audiences and deepening fan engagement.”
“It’s also heartening to witness exceptional growth in markets such as Australia, where Amazon Prime Video recorded a 65% increase in viewership compared to the 2017 edition, and in the United States, where Willow TV saw a notable rise in audience figures despite challenging start times.”“These milestones are a testament to the game’s expanding footprint and the passion of cricket fans worldwide.”
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