The play-off final represents a high in the recent tumultuous history of Charlton.
The club were taken over by SE7 partners in 2023 after a number of controversial owners, and more than 25,000 fans packed into the Valley to see Charlton reach Wembley.
Jones says he has seen the potential at the club – who last played in the Premier League in 2007 and spent just one of the past nine seasons in the Championship.
“I’ve gone and met so-called big clubs, but they’re not – they’re not big clubs because they have a lot of fans turn up, but that doesn’t necessarily mean you’re a big club,” added Jones.
“This club is a big club. It’s got great owners, it’s got owners that make sound decisions – they’re very good businessmen.
“We’ve got an academy that is a conveyor belt. We’ve got a training ground that’s excellent, we’ve got a stadium that’s excellent.
“We’ve got a set of processes of recruiting staff, of acting, a culture and environment that is evolving and getting better and better and better.
“So the matchday is the tip of the iceberg, but underneath there’s real strength at this football club and that’s why we’re a big club.”
