VIP Access: A look inside Mercedes-Benz’s popup bespoke studio in Munich

This new luxe address at the heart of Munich might  pique the interest of auto enthusiasts, especially those who love luxury wheels. On the subject of sheer indulgence, those drivers who like to ditch the ‘off-the-rack’ format for a bespoke car will find something to drool about at Munich’s Studio Odeonsplatz. In the wake of the recently concluded IAA Mobility, Munich Motor Show, Mercedes-Benz has set up a popup bespoke studio at the heart of the city’s heritage quarter. At the very top of Brienner Strasse, one of the city’s most architecturally stunning thoroughfares, Odeonsplatz, the popup bespoke studio welcomes luxe consumers — and car enthusiasts alike — until December 31. 

Studio Odeonsplatz is dedicated entirely to Merdedes-Benz’s Manufaktur, a bespoke service where a small set of high-spending customers can entirely personalise their Mercedes vehicle.

As I step into Studio Odeonsplatz, there is a ‘finished piece’, a Mercedes-AMG S 63 E Performance. The colour of this car, beautifully christened Snow White with matching white brake callipers, is a result of an entire personalisation process, resulting in this one unique car for a customer. Other sought-after colour palettes include Cardinal Red, South Seas Blue Magno, Night Black Magno, Platinum Magno, and Opalite White Bright.

A bespoke Mercedes-AMG S 63 E Performance with a custom colour scheme is displayed at the heart of the studio.
| Photo Credit:
Mercedes-Benz Group AG

The Studio is an extremely design forward space with large needle and thread installations suspended on the facade, signifying the element of craftsmanship that goes into a made-to-measure car.

Plush pastel carpets, a chic bar dispensing coffee and Champagne and multiple customisation areas characterise the studio. I get chatting with the design specialists who tell me that every detail can be personalised. Customers can, in principle, create a unique colour for themselves or choose from one of the Manufaktur exclusive colours, embroidery details, colours on the cabin, leather, options, stitching as well as the multiple cabin finishes, right down to adding a monogram. A case in point: if you had like your family’s logo or crest to feature on the headrest, you can. . Pure indulgence. To put it into perspective, if you want to customise a G-Wagon, you can choose from 40 leather seat colours and over 20,000 body colours. 

Throughout the studio, there are multiple counters and immersive experiences where you are taken through the different stages of personalisation. All this, while enjoying a couple of drinks, in a very chic setting.

If you are in Munich this festive season, Studio Odeonsplatz is a must-do, for luxury car lovers.

Popup is on till December 31.