Waters Upton butcher awarded for Marmite and cheese sausage

A prize-winning butcher accepts customers will either “love or hate” the sausage that has attracted his latest national award – the Marmite and cheese banger.

Darren Morgan from Shropshire, won the best innovative sausage category at the National Craft Butcher Awards.

Mr Morgan, whose shop is Waters Upton near Telford, said judges had been surprised at how well the flavour combination worked.

Other winners included Perry’s of Eccleshall, Staffordshire, for its black pudding, and Robinson’s of Tettenhall in Wolverhampton, which won the best traditional sausage category.

Morgan’s Country Butchers also picked up the judges’ choice award for its Gloucester Old Spot sausage.

Mr Morgan is the fourth generation of his family to run the firm and works alongside daughter Lauren, the fifth.

He said they continually tried to improve their products, and awards were a good mark of success.

“There’s an old adage – ‘When you stop getting better, you stop being good’,” he said.

Organisers of the awards “seek to uncover and reward the outstanding products being made every day by dedicated and highly skilled craft butchers”.

More than 200 entries from across the country were tasted by industry experts to find the winners.

Products were entered across nine categories, from traditional sausages to hot and cold pies.

Head judge Keith Fisher, said: “I never fail to be surprised and delighted at the quality and innovation demonstrated by our butchers right here in the UK.

“Today’s winners truly deserve their awards and they should be proud to represent the best of craft butchery.”